Being a bank fit for today’s changing world means being aware of changes in the environment. New entrants have created new standards, and banks are facing the challenge of remaining attractive in the light of changing customer expectations and usage practices.
Our client’s central challenge was therefore to answer the question: how do we move from a classic BI approach, with decision-making systems divided up by business function, to a data-centric model providing a 360° view of the customer, and what use could be made of new market tools?