Today, marketing departments need to go deeper, describing a subject or behaviour rather than simply measuring it. This is why Novencia & Think Out are offering a complementary approach that gives “personality” to your results. By reintroducing a human dimension into analytics, the experience offered meets users’ expectations as closely as possible. Our client, a major media group, is delighted with the results.
Too high a bounce rate, too high a churn rate, unqualified entry points, underperforming content…Our client, the top management team of a major media group, wanted to understand its audience, their usage practices and their expectations so that, ultimately, its digital teams would be capable of qualifying that audience in order to attract and retain new users. Novencia & Think out were entrusted with helping them conduct a perception analysis.
