Supporting organisations and companies in the operational rollout and implementation of their marketing, digital and data transformation strategy.
Improving the user experience, customer knowledge, and coordination of omnichannel marketing.
From the definition of data uses, to support with the deployment of data platforms and their use by business functions.
Customer data is a source of enormous potential for companies, but how can it be fully exploited and linked to business aims?
How do we identify and manage relevant data sources (online, offline, IOT, AI, etc.) and optimise their use? Which technology should be chosen? What organisational structure and methodology should be used for sustainable onboarding of the Business, Data Science and IS teams?
As a data expert, Novencia helps you anticipate the latest technological innovations and supports you at every stage, from defining your uses to operating your data platform.
From scoping to support with the rollout of Adtech/Martech systems.
Omnichannel, mobile, real-time, platformisation, Adtech, Martech … There are a wide range of opportunities when it comes to rolling out your customer marketing strategy.
Novencia Group uses best practices at every stage of your project to make sure it is a success. From Design Thinking methods to ensure all needs emerge, to agile methods to design and implement your Martech/Adtech solutions.
From Data Analysis to Data Science.
Big Data, Open Data, IOT, AI, the possibilities for combining and exploiting data are becoming infinite.
Novencia Group has the best Data Science and Data Analysis experts, capable of supporting you in identifying use cases, experimenting with them and rolling out the most fruitful on an industrial scale.
By deciphering the data and cross-referencing the most relevant, especially though Machine Learning methods, our Data Scientists and Data Analysts know how to get the most out of your customer data.